Customer Segmentation

Use the Idell Trade platform for more sophisticated customer segmentation—gain knowledge of different customer groups and their key characteristics to create more relevant offers, tailor service interactions, and design impactful products.

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Build Your Business Around Customer Differentiation

Relying on demographic information such as age, income, and geography to segment customers will only get you so far. It won’t account for different behavioral patterns or provide real insight into customers’ preferences and the problems they want to solve, both of which are crucial when building comprehensive profiles.

Through customer segmentation, we’ll help you dig past the obvious signs and find common traits between customers that create meaningful divisions. Using a combination of structured and unstructured data, you can deeply understand your customer’s needs, know which products and interactions are resonating with them, and tailor your approach accordingly.

Four Key Areas Where Customer Segmentation Counts

By carefully categorizing customers, you’ll benefit in these key areas:

Find deeper insights: Understand what characteristics really matter when it comes to segmenting customers into meaningful groups.
Uncover commonalities: Connect to and explore the wealth of information you already have about customers to find patterns you would have otherwise missed.
Discover new opportunities: Understand the nuances between customer segments and identify opportunities to improve across each segment.
Tailor your approach: Ensure all customer-facing teams meet the unique needs of each segment, and design products that help customers address their desires and most pressing challenges.

" The goal of the use case was to analyze POS data and detect fraud. We wanted an easy way to load the data from the Server and write calculated identifiers back. The analysis of the data was easy and fast thanks to the very successfully create interface in Idell Trade. Automodell made it quick and easy to extend analyze to other areas of applications. The exellent results speak for themselves, so we have been very satisfied with our cooperation with Idell Trade for a long time. The support is remarkable and leaves nothing to be desired.

Overall, I had a positive experience with Idell Trade. It is a unified platform where I can judge my data overall and we can easily decide where we need improvements and what is working well. Due to its machine learning, I am confident about my decision that keeps my brand standing out in a competitive world. I found features of Idell Trade to be extremely useful from data preparation to data analysis as an experienced user of data mining projects utilizing open programming languages, developing predictive models, and placing them in a visually appealing presentation.

Idell Trade Studio is a awesome visual workflow designer. The way they present visually is so unique. It helps in speeding and automating the creation of visual models. With the help of it we are able to create point + click connection to database enterprises. It helps in creating models in only 5 clicks by automated machine learning due to which we were able to do our work fast.

Idell Trade Studio helps us evaluate and communicate our concepts in a simple and understandable way, and also expedites our data-driven transformations. As an outcome of all this, our information collection, model confirmation, data augmentation, and visualization methods have all changed considerably. This has completely changed the approach we handle our database schemas, how we achieve success and make long-term plans, and how we make decisions. We've deployed Studio throughout our whole business since it's applicable for each and every use case, sparing us a tremendous quantity of effort and resources.